Privacy Policy

Last updated: June 13, 2026

This Privacy Policy describes how KoreForm ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from koreform.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Who We Are (Data Controller)

KoreForm is a trading name of Mathis VACHER, a sole trader operating under the French entrepreneur individuel / micro-entrepreneur status, registered in France under SIRET : 91485176100017 with a registered business address at 30 allé du boutre 26500 Bourg-les-valences.

We are the data controller responsible for your personal information. You can contact us about this Privacy Policy or any of your rights at contact@koreform.com.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you.

Information we collect directly from you, which may include: basic contact details including your name, address, phone number, and email; order information including your name, billing address, shipping address, payment confirmation, email address, and phone number; account information including your username and password; shopping information including the items you view, put in your cart, or add to your wishlist; and customer support information including the information you choose to include in communications with us.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information we collect through cookies and similar technologies. We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services. Where required by law, we collect this information only after obtaining your consent (see "Cookies and Tracking Technologies" below).

Information we obtain from third parties, including from vendors and service providers who may collect information on our behalf, such as: companies that support our Site and Services, such as Shopify; our payment processors, who collect payment information to process your payment in order to fulfill your orders; and our marketing, advertising, and analytics partners. Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of the information provided to us by third parties, nor for any third party's policies or practices.

How We Use Your Personal Information

  • Providing products and services. We use your personal information to perform our contract with you, including to process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges, or other transactions, create and manage your account, arrange for shipping, facilitate returns and exchanges, and enable you to post reviews.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as to send marketing and promotional communications by email or text, and to show you advertisements for products or services, including on third-party platforms such as Meta (Facebook and Instagram) and Google. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. You can opt out of marketing emails at any time using the unsubscribe link in any of our emails.
  • Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity, including chargeback and dispute management.
  • Communicating with you. We use your personal information to provide you with customer support and to improve our Services.

Cookies and Tracking Technologies

We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics, to measure advertising performance, and to better understand user interaction with the Services. We also permit certain third parties and service providers to use Cookies on our Site to tailor the services, products, and advertising on our Site and other websites — including advertising and analytics partners such as Meta and Google.

Consent. Where required by applicable law (including in the European Economic Area and the United Kingdom), we place non-essential Cookies — such as advertising and analytics Cookies — only after you have given your consent through our cookie banner. You can withdraw or change your consent at any time using the cookie preferences tool available on our Site. Essential Cookies, which are necessary for the Site to function, do not require consent.

You can also set your browser to remove or reject Cookies through your browser controls. Please note that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services to work incorrectly or no longer be available.

For specific information about the Cookies used to power our store with Shopify, see https://www.shopify.com/legal/cookies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With vendors and service providers who perform services on our behalf, such as our e-commerce platform (Shopify), payment processing, fulfillment and shipping, email and SMS marketing, customer support, reviews, analytics and attribution, and fraud and dispute prevention.
  • With advertising and marketing partners, such as Meta and Google, to provide services and advertise to you (including through cross-context behavioral advertising — see the California section below).
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger, reorganization, or change of legal structure (including the planned transfer of the business to a successor company), or to comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

We do not sell your personal information in exchange for monetary consideration. However, our use of advertising Cookies and pixels may be considered a "sale" or "share" of personal information under certain U.S. state privacy laws. See the "Your U.S. State Privacy Rights" section below for how to opt out.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details above to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations (for example, tax and accounting requirements), resolve disputes, or enforce other applicable contracts and policies. When we no longer need to retain your personal information, we will delete or anonymize it.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

  • Right to Access / Know: You may request access to the personal information we hold about you.
  • Right to Delete: You may request that we delete personal information we maintain about you.
  • Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
  • Right of Portability: You may request a copy of your personal information and request that we transfer it to a third party.
  • Right to Opt Out: You may opt out of receiving marketing communications from us at any time.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may withdraw this consent at any time.

You may exercise any of these rights by contacting us at contact@koreform.com. We will respond to your request as required under applicable law, and we will not discriminate against you for exercising any of these rights. We may need to verify your identity before fulfilling your request.

Your Rights Under the GDPR (EEA and UK)

Because we are established in France, we process personal information in accordance with the EU General Data Protection Regulation (GDPR) and the French loi Informatique et Libertés.

Our legal bases for processing your personal information include: performance of our contract with you (e.g., to fulfill your orders); your consent (e.g., for marketing communications and non-essential cookies); compliance with a legal obligation (e.g., accounting and tax records); and our legitimate interests (e.g., to improve our Services, secure our Site, and detect fraud), provided these are not overridden by your rights.

If you are located in the European Economic Area or the United Kingdom, you also have the right to restrict or object to certain processing, and the right to lodge a complaint with a supervisory authority. Our lead supervisory authority is the French Commission Nationale de l'Informatique et des Libertés (CNIL) — www.cnil.fr. You may also contact the data protection authority in your country of residence.

International transfers. Where we transfer your personal information outside the EEA or the UK (for example, to service providers located in the United States or other countries), we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, unless the transfer is to a country recognized as providing an adequate level of protection.

Your U.S. State Privacy Rights (including California)

If you are a resident of California or another U.S. state with applicable privacy laws, you may have additional rights regarding your personal information, including the rights to know, access, correct, delete, and opt out described above.

Categories of personal information we collect include identifiers (such as name, email, address, phone number, and IP address), commercial information (such as products purchased and order history), internet activity information (such as browsing and interaction with our Site), and geolocation data (approximate, derived from IP address).

"Sale" and "Sharing" for advertising. We do not sell your personal information for money. However, we use advertising Cookies and pixels (such as those provided by Meta and Google) that allow these partners to receive certain identifiers and internet activity information in order to show you relevant ads. Under California law (CPRA), this may be considered "sharing" for cross-context behavioral advertising or a "sale."

How to opt out. You can opt out of this sharing at any time by:

  • Using the "Do Not Sell or Share My Personal Information" link available on our Site;
  • Adjusting your cookie preferences through our cookie banner; and/or
  • Enabling a Global Privacy Control (GPC) signal in your browser, which we honor as a valid opt-out request.

We do not knowingly sell or share the personal information of consumers under 16 years of age. We do not use or disclose sensitive personal information for purposes that require a right to limit under applicable law.

International Users

Please note that we may transfer, store, and process your personal information outside the country you live in, including the United States and within the European Union. Your personal information may also be processed by staff and third-party service providers and partners in these countries.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at contact@koreform.com.