The guy behind KOREFORM

I'm not a sock guy. I'm a concrete finisher who got tired of ruined feet.

Twenty-one years pouring floors, most of it on my feet on fresh slab. I built the sock I could never buy.

I'll level with you — I never set out to start a sock company. I'm a concrete guy. Twenty-one years, mostly commercial flatwork: warehouse floors, distribution centers, big-box slabs. If it's flat and it's poured, I've probably been on my knees on it.

You don't feel it at nineteen. By your forties you're wrecked by lunch — screeding a 400-yard pour in boots that don't breathe, burning through a pack of socks a month. Heels blown out. Soaked through before the first coffee.

What actually set me off was a fourteen-hour pour on a distribution center floor. Third pair that month with a hole in the heel, feet raw, and not one sock on the shelf built for a guy standing on a slab all day. The brands my dad wore had gone thin and cheap. Nobody was making the thing I needed.

So I built it myself. Reinforced where they always blow first. Vented so they don't stew. Cushioned under the heel and ball, right where the slab hits hardest. I wore them on pours for a full year before I'd put my name anywhere near the label.

Nobody was making a sock built for a guy on a slab all day. So I stopped waiting and made it myself.

If a pair ever quits on you before it should, that's on me — not you. That's exactly what the guarantee is for.